This is something I’ve been doing since 2004. I don’t really like the term media training because it has all sorts negative connotations: artists being made to do things they don’t want to do, interviews that end up being evasive, stilted and boring. This doesn’t do anyone any favours.
When I work with artists it’s mostly about helping popstars say what they want to say (and sometimes helping figure out what it is they want to say), while also making sure they know what the media and fans want to hear. It’s also about making sure they turn their phones off in interviews, because that’s just good manners. I suppose it’s more about coaching and media awareness than actual training.
I’ve helped (I hope? They all paid me anyway) solo artists and girlbands and boybands and X Factor graduates and dance acts and ‘serious musicians’ and one or two people you definitely wouldn’t think would get media training. My work can take the form of a one-off meeting, regular sessions, and even turning up to be on hand at high-pressure press days. Sessions can take quite different forms — over the years I’ve developed a series of exercises, roleplays and approaches which mean I can adapt sessions to the requirements of different artists.
A lot of this work tends to come through recommendation or from labels and managers I’ve worked with before, which I suppose is a good sign, but if you’d like to chat with me about it just get in touch. I am gentle and discreet.
I’ve consulted about stuff in and around the music ‘sphere’ for people like record labels, broadcasters, management companies, musicians, booze brands and technology companies, as well as on copy for award-winning PR campaigns.
If you think I might be able to help with something you’re working on just drop me a line. (If I don’t think I can be helpful I can probably put you in touch with someone who is.)