X Magazine

In 2010 I was asked to edit X Magazine – an official and slightly ambitious attempt to move the X Factor ‘brand’ onto the newsstands. X was a complicated proposition: it was a music magazine with X Factor stuff in it, rather than just an X Factor magazine, and it was also sort of supposed to be a women’s mag of some sort.

Anyway, it ran for the duration of what is now simply referred to as The One Direction Year, then it went away at Christmas and, much like Diva Fever, was never heard of again. Which is a shame because it was staffed by one of the greatest editorial teams British pop publishing has ever seen.